This trade organization represents nonprofits that provide social services to more than 500,000 Connecticut residents. Every year, CCPA members had to fight for state funding increases amid constant threats of funding cuts. In a year when education funding dominated the state budget debate, CCPA had to break through the pack to be heard. Octagon developed a fresh identity for the organization and the issue. “The Community Provider Rescue Fund” highlighted the dire circumstance and its potential effect on vulnerable citizens. Through advertising, direct mail, op-ed placement, multiple press conferences and a sizable rally at the Capitol, the issue got the media attention it needed to get legislators to take notice. The strategy helped CCPA not only avoid cuts but win a funding increase of $40 million.