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BIC® is the world’s leading manufacturer of lighters. But with great market share comes great responsibility. BIC not only produces a high-quality, child-resistant product, it invests heavily in fire prevention and safety education. In an effort to increase access to important educational materials, we helped BIC develop and launch “Flick it Safely™,” a public awareness initiative aimed at customers, families and educators. The campaign includes PSA-style advertising, extensive public relations and a robust website offering invaluable safety tips for using fire safely, preventing accidents and teaching children to be safe around fire.

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(617) 294-6618
boston@octagonstrategy.com

new york

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(646) 926-0457
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hartford

76 Eastern Blvd. Glastonbury CT
(860) 652-0300
hartford@octagonstrategy.com