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The International Brotherhood of Electrical Workers places highly skilled union electricans in the workforce. We helped grow their reputation with a targeted advertising campaign promoting the benefits of belonging to and working with IBEW. Our strategy was two-fold. First, we sought to recruit young adults by touting the immense value and benefits of joining IBEW. Second, we educated non-union contractors and other stakeholders in the building industry about the need for IBEW labor. As a result, IBEW's apprenticeship program grew into one of the most esteemed in the industry. And IBEW continues to hold one of the best reputations of all the construction & building trades for supplying highly trained, qualified and skilled labor.

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boston

50 Milk Street, 16th Floor Boston MA
(617) 294-6618
boston@octagonstrategy.com

new york

125 East 12th Street, Suite 1H New York, NY
(646) 926-0457
nyc@octagonstrategy.com

hartford

76 Eastern Blvd. Glastonbury CT
(860) 652-0300
hartford@octagonstrategy.com