In 2012, Connecticut passed legislation opening the door to the medical marijuana industry and prepared to hand out a small number of coveted licenses to producers. We worked with TheraPlant, LLC, a company comprised of former Colorado-based medical marijuana professionals, to build its image through aggressive media relations, relationship-building with legislators, social media efforts, media training and key messaging development. The efforts resulted in a big win for the company. TheraPlant was awarded a license to produce medical marijuana in Connecticut, one of only four companies selected out of a pool of 20 applicants. It was later reported that TheraPlant ranked the highest out of all the applicants.